Basement Yard Boys Campaign

Art directed the Cooler in Linen campaign featuring the Basement Yard Boys. Developed the creative visual concept and shot list, directed stills and video on-set, and oversaw post-production from retouching through final delivery, including quality control, retouch coordination, and asset management for campaign rollout.

Starring comedians Joe Santagato and Frank Alvarez, the campaign brought their signature humor and chemistry into a playful summer setting. Set at a beer garden, the Western-inspired concept centered around a high-stakes question: who would sweat first? The playful narrative gave us a natural way to showcase the comfort, versatility, and ease of linen in the heat.

Photographer: Angela Pham

Videographer & Editor: Fritz Bacon

Stylist: Maggy Terrill

HMU Groomer: Walton Nuñez

Talent: Joe Santagato & Frank Alvarez