Creative direction, production, and led the retouching and quality control process for the Luca Faloni AW Campaign imagery. Led the campaign rollout on social channels, in-store, print and packaging collateral.
The Fortitude AW24 campaign captures the essence of resilience and elegance, drawing inspiration from the majestic strength of mountains and the finest Italian marble. Shot on location in the marble quarries in Carrara, Italy.
Art Direction, Production & Retouch Daniel Bucci
Photography Federico Sorrentino
Stylist Cansu Ozkaraca
HMUA Silvia Sidoli
Talent Jan Trojan @ The Squad
Talent Ismael Choron @ Models1
Video Chubby Films
Creative direction, production, and led the retouching and quality control process for the Luca Faloni pre-Spring ’25 Campaign imagery. Led the campaign rollout on social channels, in-store, print and packaging collateral.
The “Lusso del Tempo” pre-Spring ’25 campaign is set against a baroque backdrop that pays homage to Italy’s rich design heritage. The edit blends traditional elegance with modern sophistication, highlighting versatile fabrics, refined tailoring, and silhouettes ideal for weekend escapes.
Shot in Siena, Italy.
Art Direction, Production & Retouch Daniel Bucci
Photography Federico Sorrentino
Stylist Cansu Ozkaraca
HMUA Silvia Sidoli
Talent Evans N @ Models1
Talent Daniel Sterk @ Core
Talent Ben Sloane @ Ford
Video Chubby Films
Creative direction, set design, production,
and led the retouching and quality control process for the Luca Faloni AW Lookbook imagery.
Photography Pav Davydenko
Stylist Cansu Ozkaraca
HMUA Samantha Cooper
Set Production Elegance Woodworking
Talent Max Lang
Talent Mumin Karacil
Provided creative direction for a Christmas gifting campaign, crafting a storyline that emphasized the enduring quality of well-made luxury products intertwined with the richness of Italian tradition
Collaborated with Dutch Uncle and IV Studios to refine animation style and optimize storytelling pacing. Partnered with internal Visual Merchandising and Branding teams to successfully launch a cohesive campaign across social media, website pages, in-store displays, and packaging collateral.
Developed a design solution for luxury Christmas gift packaging. The design and paper wrap build upon the brand’s existing shopping bag aesthetics, maintaining brand continuity and incorporating signature colors.
In this project, I led the design, testing, and coordination with our Italian production partners to ensure smooth logistics and timely delivery. The final product is both discreet and optimized to meet our shipping benchmarks.
Creative direction, production, casting,
and led the retouching and quality control process for the Leather Jacket Craft content.
Collaborated with our Italian filmographer and producers to source authentic props and capture compelling content. Directed a London studio shoot to ensure precise lighting and consistent pacing. Seamlessly integrated visuals from international and local shoots to craft a cohesive narrative, showcasing the intricate details and features of the newly launched jacket design.
Photo & Video Pav Davydenko
Talent Poppy @ Sandra Reynolds
A curated selection of illustrative projects, featuring work I art directed in collaboration with illustrators, as well as pieces I created myself.
Creative direction and design of Luca Faloni’s seasonal newspapers, combining brand campaigns with lifestyle editorial content.
Led the design process from image curation, typography, and layout development to commissioning illustrators and photography agencies, collaborating with printers, and selecting premium paper stocks to craft a cohesive and impactful expression of the brand.
Design and execution of promotional mail outs for Luca Faloni, highlighting seasonal edits of the brand’s permanent collection. The campaigns feature curated looks and drive customer engagement worldwide.
Lead design through every step from curating images, typography, and developing layouts to collaborating with printers, and selecting ideal paper stocks to deliver cohesive and impactful brand storytelling.
Provided creative direction and collaborated on design.
Collaborated with and directed Deep Agency to design a versatile monogram that enhances brand identity. Inspired by natural materials, threads, and textile motifs, the design integrates calligraphic L and F elements into an organic, reversible shape.
Design and execution of Luca Faloni’s introductory ecom box booklet. Serving as a print piece that communicates brand values and provides easy access to helpful links for a seamless customer onboarding experience.
Led the design process from start to finish, including image curation, typography, layout development, collaboration with printers, and selection of premium paper stocks to ensure cohesive and impactful brand storytelling.
