Creative direction, production, and led the retouching and quality control process for the Luca Faloni AW Campaign imagery. Led the campaign rollout on social channels, in-store, print and packaging collateral.

The Fortitude AW24 campaign captures the essence of resilience and elegance, drawing inspiration from the majestic strength of mountains and the finest Italian marble. Shot in Carrara, Italy.

Photography Federico Sorrentino

Stylist Cansu Ozkaraca 

HMUA Silvia Sidoli

Talent Jan Trojan @ The Squad 

Talent Ismael Choron @ Models1

Video Chubby Films 

Creative direction, production, and led the retouching and quality control process for the Luca Faloni pre-Spring ’25 Campaign imagery. Led the campaign rollout on social channels, in-store, print and packaging collateral.

The “Lusso del Tempo” pre-Spring ’25 campaign is set against a baroque backdrop that pays homage to Italy’s rich design heritage. The edit blends traditional elegance with modern sophistication, highlighting versatile fabrics, refined tailoring, and silhouettes ideal for weekend escapes.
Shot in Siena, Italy. 

Photography Federico Sorrentino

Stylist Cansu Ozkaraca 

HMUA Silvia Sidoli

Talent Evans N @ Models1 

Talent Daniel Sterk @ Core

Talent Ben Sloane @ Ford

Video Chubby Films 

Creative direction, set design, production,
and led the retouching and quality control process for the Luca Faloni AW Lookbook imagery.

Photography Pav Davydenko

Stylist Cansu Ozkaraca 

HMUA Samantha Cooper

Set Production Elegance Woodworking

Talent Max Lang 

Talent Mumin Karacil

Provided creative direction for a Christmas gifting campaign, crafting a storyline that emphasized the enduring quality of well-made luxury products intertwined with the richness of Italian tradition

Collaborated with Dutch Uncle and IV Studios to refine animation style and optimize storytelling pacing. Partnered with internal Visual Merchandising and Branding teams to successfully launch a cohesive campaign across social media, website pages, in-store displays, and packaging collateral.

Creative direction and design for all print collateral. From our seasonal broadsheet to mail-outs and packaging collateral.

Leading design through every step: from curating images, typography, and developing layouts to commissioning illustrators and photography agencies, collaborating with printers, and selecting the ideal paper types—all to create cohesive and impactful brand storytelling.

A curated selection of illustrative projects, featuring work I art directed in collaboration with illustrators, as well as pieces I created myself.

Developed a design solution for luxury Christmas gift packaging. The design and paper wrap build upon the brand’s existing shopping bag aesthetics, maintaining brand continuity and incorporating signature colors.

In this project, I led the design, testing, and coordination with our Italian production partners to ensure smooth logistics and timely delivery. The final product is both discreet and optimized to meet our shipping benchmarks.

Provided creative direction and collaborated on design. 

Collaborated with and directed Deep Agency to design a versatile monogram that enhances brand identity. Inspired by natural materials, threads, and textile motifs, the design integrates calligraphic L and F elements into an organic, reversible shape.

Talent Tim Rhydderch @ Peggi Lepage
Stylist Laurel Hunter

Portraits of English dancer Sam Salter.

Creative direction, production, casting,
and led the retouching and quality control process for the Leather Jacket Craft content.

Collaborated with our Italian filmographer and producers to source authentic props and capture compelling content. Directed a London studio shoot to ensure precise lighting and consistent pacing. Seamlessly integrated visuals from international and local shoots to craft a cohesive narrative, showcasing the intricate details and features of the newly launched jacket design.

Photo & Video  Pav Davydenko

Talent Poppy @ Sandra Reynolds

Editorial for Vanguard Magazine.

Talent Simone Chapman @ Named Models
Styling Tinashe Dennis Immanuel
HMUA Marisa Secerov

Portraits of model Nyabel @ Peggi Lepage

Portraits of Aubrey @ Peggi Lepage
MUA: Martese Belle

Mama Dolce is a London-based luxury ice cream brand. I was responsible for designing the packaging, creating custom illustrations, and developing a range of marketing assets including motion graphics for social media, flyers, and digital content. I also established brand guidelines and a cohesive typographic system to support future branding initiatives

Jillian @Peggi Lepage
MUA: Christine McIntyre

Portraits of model and actress Kierstyn Parks.

Think.IT is an Italian café located in downtown Toronto. I was commissioned to expand upon their existing brand identity, which was inspired by warm tones and wooden shipping crates—the core elements of the café's interior design. My work included designing menus, the website, printed materials such as pamphlets and flyers, and social media content. I also photographed and retouched promotional imagery, ensuring visual consistency with the design language I developed.

An observation of human reaction to constructed realities. 

The images were created by guiding each subject into a particular staged setting. The subjects’ physical reaction to the situation triggered the custom-built cameras.